Hi, I’m Nicole👋

I focus on problem-solving and research to create user-centric solutions and lasting brands.

APIX Platform

Lead the UI/UX design and research of the project from end to end. Conducted extensive user and competitor research in order to craft a seamless and professional user experience for financial institutions, fintech companies, and developers.

Holicay

Conducted user research and came up with UI design recommendations which were implemented by the team. I also spearheaded a lead generation ad campaign which garnered about 200 quality leads with an average customer acquisition cost of below $2 SGD.

Happy Lungs (NUS Research)

Lead the UI/UX design of the mobile application from 0 to 1. Happy Lungs is a smoking cessation app which helps users quit smoking works by inducing hypocrisy.

Shopee Fill In Details Page

The “Fill in details” page has the highest drop-off rates. I explored some reasons why and suggested changes to the UI/UX design.

“I can confidently say that she is an exceptional talent who exceeded our expectations in every way. Nicole produced exceptional work despite a short lead time and demonstrated her ability to rise above various business challenges.”

Kevin Loh

CEO, Holicay